Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
What is Public Relations anyway?
(This blog originally appeared on the Association for Women in Communications website in April of 2020.) If you don’t believe the public relations business has
Measuring is good business
If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website,
What is the difference between copywriting and content writing?
What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of
Blog writing: how to do it yourself, with help
Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make
Be visual: tips for social media advertising
No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your
What is good PR writing?
I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are
Storytelling as an essential part of your marketing strategy
As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new
What is a PR plan all about?
Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach
Writing is foundational for all good content
To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing