Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
Fall into networking in a virtual world
Fall is a great time to connect and reconnect, especially with those we may have lost touch with over the summer. In a normal year
Logos joins TechStak Network for small and medium sized businesses
We’re excited to announce our designation as a top-rated, vetted digital marketing provider in TechStak’s exclusive service network. To become a recognized industry expert, TechStak
Why we don’t need another numbered list
Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some
Elevating Your Elevator Pitch
Note: This article originally appeared in the September 2020 issue of the Association for Women in Communications monthly newsletter, Communique. It is used here with
Remote work doesn’t have to feel remote
For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of
What does 80/20 have to do with social media?
In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the
What’s in a name, or a subject line?
What was your favorite subject of study in school? English, perhaps or science? Maybe it was math. No matter the subject, we all shared in
Giving thanks to the men in our lives
Leaders come in many shapes and forms with various personalities, strengths and weaknesses. While the same can certainly be said of fathers, there is another
What’s on the mind of business owners?
Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote