Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
Telling Your Story on Social Media
Whether it’s Facebook, Twitter, Instagram or LinkedIn, if you have created social media channels for your business, think of them as platforms to tell the
What’s A Brand?
Back in our nation’s Wild West days, cattlemen branded their herds with a hot iron that showed a simple mark, like their initials or even
What are You Afraid Of?
As an admitted extrovert, I enjoy meeting new people, seeing new places and learning new things. But let’s face it, not everyone is an extrovert.
Taking the Lead
Taking the lead. Talking the talk and walking the walk. It’s often up to us as leaders to meet these standards. Each of these phrases
Taking Time Out
Do you feel guilty about taking time off? Apparently, here in the U.S. a lot of us do. According to an article in Forbes, “Why
Is Image Everything?
Have you ever come across a company that portrays themselves as one thing on Facebook (or Twitter or Instagram), but another thing on LinkedIn? And
Does the Customer Really Matter?
I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and my
Tuning Out
Is the talk of the upcoming 2020 presidential election already making you shudder when you look at your social media channels? Is tuning out is
Taking the Crisis out of Communications
I’ve written about crisis communications on several occasions, even publishing an e-book just over a year ago. Today, I just want to remind you that