Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
Work Like Your Customers
There are so many ways to work today. You can work from a traditional office. You can work from a coffee shop. You can work
Did You Really Mean to Say That?
Have you ever heard the saying, “If you don’t have anything nice to say don’t say anything at all?” That was something I learned when
Thanks to the Heroes
People who know me well know I was a fan of David Bowie as a teenager and through college. I still like listening to many
We Are the Leaders
Have you heard the song “We are the Champions?” What about the idea of “We are the leaders?” I’ve written about being a leader in
Customers Want to Talk. Are Companies Listening?
Have you ever tried talking to a large company? If you’ve ever had a problem with a large company’s product or service, you’ve probably run
Being Positive Overcomes the Challenges
When I was a teenager, my mother gave me a copy of The Power of Positive Thinking. I often think of that book when I’m
Swimming with Sharks
There’s something about sharks. I think it might have started with the 1970s movie Jaws, but today we have a whole week dedicated to them
Make Me a Match
PR people are many things — in the past I’ve compared us to athletes, cheerleaders, and superheroes. But what about matchmakers? That may seem like
Being “Green” Can Add Green to Your Bottom Line
Sometimes, I’m amazed by the power of a brand to change the world. Take this recent article about green marketing and a brand’s ability to