Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
Know the power of good communications training
We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our
Public Relations versus Advertising
What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service,
What is a Public Relations Specialist?
The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a
What does a good PR pitch look like?
Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining
Learning to love our clients
It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take
Market your business with great content
At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client.
Is Public Relations still relevant today?
As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets,
Challenges of networking in a remote world
Networking has its challenges as I’ve written about previously. During this era of virtual meetings, which have flourished during the Covid-19 pandemic, we find ourselves
Turn your contact list into the marketing tool it was meant to be
We all have them. Many of us just don’t know what to do with them. We try to organize them, keep them updated, and we