Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
Think before you post
With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media
Even during a pandemic, it’s important to communicate
Whether your company is open or closed, it’s still important to communicate with your customers, employees and vendors. But before you do that, you should
Getting the word out during a crisis
Let’s focus on everything that happens behind the scenes before you ever even receive a crisis communication. In other words, the communication itself didn’t just
Every Picture Tells a Story
We all know the power of messages, the drama that beautifully crafted words can bring to telling a story. This idea of storytelling through a
Love Your Clients and Customers
In the spirit of Valentine’s Day, I want to revisit briefly a topic I have written about before, namely “loving your customer.” Here are three
Your Brand’s Reputation is Everything
Companies work hard to establish their brand, using valuable resources (time, people and money) to create a brand that will make their customers come back
Convergence: Media and Social Media
Whether we like it or not, media are looking at our company’s social media channels for information, news tips and more. So why not think
Leadership + Communication = Better Organizations and Engaged People
There are a number of people who believe communication is easy for business leaders, but nothing could be further from the truth. I learned this
Know Your Audience
Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your