LinkedIn

While having a good resume is still important, even more important these days is a good personal and professional profile. These are used for our social media channels liked LinkedIn, on a website and for sharing your story in a networking setting. Being able to succinctly explain who you are when meeting new people, whether…

If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those channels should include your website, informational blogs on your website;  independently published blogs through direct communications means (or on your partners’ sites); and social media channels like LinkedIn for business-to-business…

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some of that approach can be helpful – a quick way to make a point – it seems to be overused these days. So, let me give you some thoughts on…

In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the causes. Or as sales and productivity guru Brian Tracy says: 20% of your activities will account for 80% of your results. When it comes to social media marketing, the 80/20…

Yes, you are on Facebook – just like the rest of the world (or at least it feels that way). But what about LinkedIn? Chances are you have a profile, but when was the last time you: Updated your photo? Created a post for the LinkedIn Pulse feed? Checked to make sure all your contact…