What is good PR writing?
/ / Blogs, effective communications, Media, public relations, Uncategorized
I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are plenty of good ideas to share on the topic and several critical components to good PR writing. Before we proceed, however, I’d like to first explain what is PR writing….
Writing is foundational for all good content
/ / public relations, Blogs, effective communications, sales communications, training
To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing and well-crafted messages, just about every form of marketing will fall short. I know, I know, I can hear what you are saying already. People don’t read these days, no…
Do you offer your prospects a call to action?
/ / Blogs, effective communications, LinkedIn, marketing, public relations, social media
If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those channels should include your website, informational blogs on your website; independently published blogs through direct communications means (or on your partners’ sites); and social media channels like LinkedIn for business-to-business…
Twitter tips – important for your social media strategy
/ / Blogs, reputation management, social media
The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and growing exponentially ever since) is expansive! Here are just a few statistics that underpin our conclusion. Twitter generated $3.7 billion revenue in 2020, an 8.8% increase year-on-year. (And please note…
Do press releases support your SEO?
/ / Blogs, effective communications, marketing, Media, public relations, social media
We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company and personal brand in a more effective way. One powerful tool that connects your messages and words in a press release (and other content like blogs) is understanding SEO (Search…
Best practices to increase blog traffic and engagement
/ / public relations, Blogs, effective communications, marketing, social media
Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization) “friendly” before posting them on your website or other digital sites. Logos Communications has a few practical tips that might assist your efforts to engage readers and increase your blog…
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