training

When most people think of public relations (PR), they see it as a tool for companies seeking to get in the newspaper or on television. While that can the priority for many PR efforts, business owners can also utilize PR to benefit their companies and their various stakeholders. Looking past the traditional constraints of PR…

We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we think about the kinds of knowledge and the types of skills we need to succeed in life. Training is a critical part of staying up-to-date in any field, from technology…

To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing and well-crafted messages, just about every form of marketing will fall short. I know, I know, I can hear what you are saying already. People don’t read these days, no…

Many of us believe we know about the various generations of people around us. Certainly, they have all been labelled in recent years by social scientists. Understanding different age groups is critical to making good decisions and choices when it comes to communicating and marketing your brand. Learning the differences in generations Notre Dame of…

We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our day-to-day lives are getting more complex than ever. One of the best ways to combat the overwhelming feeling that this can cause is be up-to-date in one’s knowledge and skill…

Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining visibility through a compelling story presented to local or regional media outlets, is a highly sought-after approach to spreading the word about your brand and company. Many often wonder, though,…

Yes, you are on Facebook – just like the rest of the world (or at least it feels that way). But what about LinkedIn? Chances are you have a profile, but when was the last time you: Updated your photo? Created a post for the LinkedIn Pulse feed? Checked to make sure all your contact…

In today’s reality-TV, social media connected, 24/7 news reported, text-ready, always-on world, it can feel like everybody’s watching everyone else all the time. In a crisis scenario, people are watching you, your company, and your employees. Your professional reputation is under a microscope and the pressure is intense. It’s what you do next that matters….

Your business will thank you. You’ve certainly hear of Administrative Professionals Day, but what about Employee Appreciation Day? Employee Appreciation Day – always the first Friday in March – was founded more than 20 years ago by Dr. Bob Nelson, author of “1001 Ways to Reward Employees” and other books on topics ranging from recognition…