public relations

We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company and personal brand in a more effective way. One powerful tool that connects your messages and words in a press release (and other content like blogs) is understanding SEO (Search…

Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization) “friendly” before posting them on your website or other digital sites. Logos Communications has a few practical tips that might assist your efforts to engage readers and increase your blog…

Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail later, but first I would summarize it this way: to work in PR or any communications or marketing role you usually start by following an appropriate education path. Next you…

What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…

The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a specific physical aliment or disease can be overwhelming. In the world of communications and marketing, there are special skills associated with business and technical writing, social media, design, advertising and…

Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining visibility through a compelling story presented to local or regional media outlets, is a highly sought-after approach to spreading the word about your brand and company. Many often wonder, though,…

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets, content, what is news itself, and the 24-hour news cycle, has dramatically affected what we do every day. Those changes often lead to questions from people, “Are press releases still…

PR people are many things — in the past I’ve compared us to athletes, cheerleaders, and superheroes. But what about matchmakers? That may seem like an odd comparison to make, but consider what we do in our jobs. One of the greatest satisfactions I get comes from connecting clients to each other — which is…

Logos Communications turned 18 years old recently. When I started the company in 1999, I didn’t know anything about being a business owner. I knew that I had two young children (ages 3 and 6), and wanted more flexibility and work-life balance. I started out with just $500 cash, a desktop PC with an internet…